Premature Ejaculation Treatments
Premature ejaculation (PE) is the most common male sexual dysfunction, affecting up to 30% of men. Prescription treatments such as dapoxetine can increase ejaculation time by 2–3 times. Online consultations provide a discreet and convenient way to access treatment.
Dapoxetine (Priligy) is the only licensed oral treatment for PE
Topical anaesthetics like EMLA cream offer an alternative approach
Treatment can increase time to ejaculation by 200–300%
A confidential online consultation replaces embarrassing GP visits

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Premature Ejaculation Treatments
What Is Premature Ejaculation?
Premature ejaculation is one of the most common male sexual health concerns, estimated to affect roughly one in three men at some point in their lives. It is defined as ejaculation that consistently occurs sooner than desired, either before or shortly after penetration, causing distress to one or both partners.
The condition is broadly classified into two types. Lifelong (primary) PE has been present since a man's first sexual experiences, while acquired (secondary) PE develops after a period of normal ejaculatory control. The distinction matters because the underlying causes and optimal treatments may differ.
Psychological factors, including performance anxiety, stress, and relationship tensions, play a significant role in many cases. However, biological contributors such as serotonin imbalances in the brain, thyroid dysfunction, and prostate inflammation are increasingly recognised. For most men, PE results from a combination of psychological and physiological factors, and effective treatment often addresses both.
Treatment Options
Dapoxetine (sold as Priligy) is the only oral medication specifically licensed in Europe for the treatment of premature ejaculation. It is a short-acting selective serotonin reuptake inhibitor (SSRI) that increases serotonin activity in the nervous system, helping to delay ejaculation. Taken one to three hours before anticipated sexual activity, it has been shown in clinical trials to increase intravaginal ejaculatory latency time by two to three fold.
Topical anaesthetic sprays and creams containing lidocaine or prilocaine offer an alternative approach. Applied to the glans of the penis before intercourse, they reduce sensitivity and can extend the time to ejaculation. These products are generally well tolerated, though care must be taken to avoid transferring the numbing agent to a partner.
Behavioural techniques, such as the "stop-start" method and the "squeeze" technique, can be practised alone or with a partner and are often recommended alongside medication. Pelvic floor exercises have also shown promise in improving ejaculatory control over time.
How Dapoxetine Works
Serotonin is a neurotransmitter that plays a key role in regulating the ejaculatory reflex. Low levels of serotonin in certain brain regions are associated with reduced ejaculatory control. Dapoxetine works by temporarily blocking the reabsorption of serotonin, increasing its availability at nerve synapses and raising the threshold for ejaculation.
Unlike traditional SSRIs used for depression, which require daily dosing over several weeks to reach therapeutic levels, dapoxetine is designed for on-demand use. It is rapidly absorbed and reaches peak plasma concentration within about one to two hours, making it practical to take shortly before sexual activity. Its short half-life also means it is eliminated from the body relatively quickly, reducing the likelihood of accumulative side effects.
The starting dose is 30 mg, which may be increased to 60 mg if the lower dose is well tolerated but provides insufficient benefit. Dapoxetine is not suitable for everyone, and a prescriber will review your medical history, particularly any cardiovascular conditions or concurrent medications, before issuing a prescription.
Psychological Support and Counselling
Because anxiety and mental health are so closely intertwined with premature ejaculation, psychological support can be a powerful complement to medication. Cognitive behavioural therapy (CBT) helps men identify and challenge unhelpful thought patterns around sexual performance, replacing them with more balanced, realistic beliefs.
Couples counselling or sex therapy can also be valuable, particularly when PE has created tension or avoidance within a relationship. A trained therapist provides a safe space to discuss concerns openly and teaches practical strategies that both partners can use to improve the sexual experience.
Mindfulness and relaxation techniques have gained traction as adjunct treatments. By learning to stay present during intimacy and manage arousal without panic, many men find they can extend the time to ejaculation even without medication. Combining these approaches with pharmacological treatment often yields the best outcomes.
When to Seek Help
Many men delay seeking treatment for premature ejaculation because of embarrassment, but doing so is entirely unnecessary. PE is a recognised medical condition with effective treatments, and healthcare professionals deal with it routinely.
You should consider seeking advice if PE occurs regularly, causes significant distress, or is affecting your relationship. A consultation typically involves a straightforward discussion about your symptoms, sexual history, and general health. No physical examination is usually required for diagnosis, which makes online consultations a convenient and discreet option for many men.
If premature ejaculation develops suddenly after a period of normal function, it is worth ruling out underlying causes such as thyroid disorders, prostate issues, or the side effects of certain medications. In such cases, treating the underlying condition may resolve the PE without the need for additional therapy.
Frequently Asked Questions
What is the most effective treatment for premature ejaculation?
Can I buy premature ejaculation treatment online?
How quickly does Priligy work?
Can premature ejaculation be caused by stress?
Dr. Ross Elledge
General Practitioner · General & Family Medicine
Verified Healthcare Professional
TopDoctors ProfileThis website provides general information about medicines for educational purposes only. Always consult your doctor or pharmacist before taking any medication.
